Plan Make Move

The source outlines a framework for business success and growth, emphasizing the importance of understanding and maximizing one's "capacity for growth." The speaker, a business success counselor, introduces three core pillars of business: "plan, make, and move," which encompass aspects like business structure, value proposition, production, pricing, and marketing. A key concept introduced is the "1688" rule, representing the billable hours available to an individual in a year, which serves as a foundational metric for calculating revenue goals, pricing strategies, and identifying resource needs. The speaker illustrates how this formula allows businesses to determine hourly revenue targets, thereby informing decisions on productivity, marketing, sales, and overall growth strategy. Ultimately, the text highlights that effective business growth hinges on a clear understanding of capacity and strategic alignment with financial objectives.